The deficit model is wrong. It says that hesitancy towards science-driven policies is rooted in gaps in knowledge, and consequently, that hesitancy can be alleviated through outreach that fills these gaps. But it doesn't. The decision to vaccinate is an example where information about a disease and vaccine is not sufficient to explain people's choices. This also means that disagreements about vaccination are rooted in more than just (mis)information. This talk will discuss some general strategies for resolving disagreements and apply them in the context of vaccination decisions.